I am an entrepreneur who has worked in the corporate world over the past 10 years, amassing success throughout several roles within the retail and business environment.

I have always been passionate about lifestyle culture, fine food, fashion, travel and tech, which has meant that I have always been able to adapt to various situations.

My time in the corporate world has given me an eye to building successful relationships with high profile brands while earning immense value for my clients.

I started from the bottom within my profession and soon rose to one of the most profiled roles within the business through hard work, determination, focus and drive.

I had found my calling and something I was extremely passionate about and this sparked my competitive and obsessive nature.

Over the years I was managing a multimillion pound P&L while delivering sales profits of over a million pounds per week. 

As an entrepreneur, my goal is to take what separates me from the corporate world and bring it to you with style. Welcome to ShayneWilliams.com.

Working in a corporate environment, they try to teach you to tussle between being a good manager and a great leader. What they cannot show you is how to be an entrepreneur, and that’s what separated me from others.

Since leaving the corporate world, I set up my own business, SugarNova. A company that successfully manages personalities and brands supports organisations with business development, consulting and brand management, content creation and marketing, including social media marketing.

Since it’s formation, we have collaborated with and managed campaigns with some of the largest brands in the world, including Budweiser, FIFA, SyCo, X-Factor, FOX and many more while also representing various hospitality brands in and around London.

If you are an entrepreneur yourself, I aim to help you collaborate with brands and bring you more value while allowing brands to reach their target audience, you.

If you’re passionate about business, gadgets, music, fashion, food and sport, then follow my journey and subscribe to my YouTube channel for updates.